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Shane and Jenny Whildin - Owners

As the proud new owners of Simply Swimming, Shane and Jenny are no strangers to the world of swimming………


Shane has been swimming since he was 5 years old and ultimately retired from competition by graduating from the University of Missouri.  Moving on, from the pool, he spent the next 11 years on the pool deck as a swim coach where he landed at Stanford University coaching the Women’s team and finally at University of Wisconsin in Madison.  All of this exposure to the various aspects of swimming motivated him to move to the retail business side and Speedo USA where he was one of their top sales reps selling to colleges ad universities all over the country. 


Jenny, Shane’s wife and co-owner of the business, is no stranger to the swimming world either.  Both Jenny’s father and brother swam competitively.  Although she swam in high school Jenny moved out of the water and after college, Jenny managed several medical practices during her “before kids” life.


Both Jenny and Shane bring a huge amount exposure in all facets needed to launch into the retail arena of swimming.  With both Shane and Jenny’s backgrounds fully evolved, they took the natural next step and acquired Simply Swimming


Shane and Jenny have three children; Cash (4), Shay (7) and Stella (12).  Both girls have ventured into the swimming world and Stella swims competitively year round.    


Mariah Habich 

Mariah handles all of our team accounts and team sales.  She has worked at Simply Swimming for the past 7 years and has loved every minute of it – but has watched the business grow since she was 8 years old.  Mariah grew up in Cross Plains and went to MATC for a degree in Culinary Arts but then switched to Small Business Entrepreneurship. Mariah lives on the West Side of Madison with her husband Trevor and daughter Mila.  In her free time she enjoys spending time with her extended family, shopping and baking!


Becky Winkers

Also known as the "Queen behind the machine", Becky is Simply Swimmings head of production and embroidery.   She has worked at Simply Swimming for the past 4 years.  Becky lives in Bellville with her husband and two sons, Bryson and Kyler.  In her free time she enjoys spending time with her boys, hanging with friends, and being overly competitive and sand volleyball and bags. 


Colin Duffy

Colin graduated from the University of Wisconsin-Milwaukee in Spring 2021 with a bachelor’s degree in Advertising. He started graphic design as a self-taught artist and went on to take courses in high school and college. Colin has also been around swimming his whole life; starting at age five and continuing to swim through his years at UWM. He started working part-time at Simply Swimming in the Summer of 2019 and recently rejoined the staff full-time after graduation.


Kelly Winckler

Kelly handles the store floor, website, and social media of Simply Swimming.  Kelly has been been a competitive swimmer since she was ten swimming for Badger Aquatics then for the Badgers at UW Madison.  She worked for Jolyn for 5 years before joining the Simply Swimming staff in the fall of 2021.  



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